3x3 expansion & the last email of '24
This is my last weeklyish Wednesday email of 2024! They began in March & I've loved thinking thoughtfully about what to share with you with intention to offer stories to spark your creative thinking, tools which could work for your studio & perspective of what I've seen over the past 15ish years in the boutique fitness space.
If you've read & ever taken even a suggestion to advisement or felt as though you were doing the right thing even once…please know I am delighted to be of service in the smallest way, of what you have created.
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I wrote on Instagram earlier this week, 3 brackets of 3 questions, each, to consider when ideating an expansion plan for your studio:
1. Start with why:
✍🏻Why do I want to open another studio & do I honestly have the energy?
✍🏻Is it due to direct-demand from clients?
✍🏻Is it because I want to expand & eventually consider selling?
2. Be so for real:
✍🏻 What did I do really well for location #1?
✍🏻Where did I allocate $$ poorly for location #1 / were there design missteps I do NOT want to repeat?
✍🏻For location #2 to look / feel on-brand to location #1, what are my top 3 non-negotiables?
3. And finally:
✍🏻Am I sure that my front-of-house SOPs & instructor SOPs are airtight?
✍🏻Do I have $$ allocated for a competitive salary for a great Studio Manager?
✍🏻What is my training plan for expanding my instructor team? (aka those who execute my product)
As always…if you've scaled (or moved locations!) & feel strongly about something not mentioned above, you know I want to hear from you; please click 'reply' & I am all ears.
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In caring for both of my aging parents, one of whom has spent 2ish weeks in the hospital as of late (but doing well + a successful surgery yesterday)...I missed both shopping on (AND sharing a new & simple product I made with studio owners in mind) on Black Friday.
And I missed Small Business Saturday, too.
And also Cyber Monday.
I thought I'd stress myself out more: “you know…maybe I'll ‘launch’ the product & tell the Wednesday email inner-circle about it first…on my birthday"
(Which is today…and sorry…still no dice 🙃)
So that's my way of saying…I created a product to take a crucial piece (in my opinion!) off your plate as a studio owner. Share more with you next year!
Til then, friend, may your holidays be healthy --