Had you told me back in 2007, when I was dragged to my first class in the Rear Lobby SoulCycle, a sign-free building in NYC…that I would work with entrepreneurs opening cycling studios around the world many times over…I would have laughed at you…
Who I Am
My first job out of university was working in the office of 4-star Chef Jean-Georges Vongerichten & aiding in the opening of his restaurant hotspot in the Meatpacking District. This would prove valuable later on, given the strong parallels between the premium food & beverage industry and boutique fitness.
In my pre-fitness life, I was a dancer, actor and writer. I worked freelance in the music industry & would DJ off my laptop decks in bars in Brooklyn for fun.
Had you told me back in 2007, when I was dragged to my first class in the Rear Lobby SoulCycle, a sign-free building in NYC…that I would work with entrepreneurs opening cycling studios around the world many times over…I would have laughed at you…
I had a front-row seat to the NYC boutique fitness craze for 4 years as a consumer before becoming an instructor.
Rate Your Burn. Classtivity. Instructors banned from paying to attend class at another studio…what a time!
In 2011 during the Equinox acquisition, I completed SoulCycle’s 9-month-long instructor training program. Afterwards, I was certified + learned how to ride an indoor bike from Schwinn, teaching in NYC for 3 years, 15 to 20 classes a week.
The beginning of the end of the story: in January 2014, I answered a Craigslist-NYC ad to come to Singapore for a few months to build programming & train instructors for the first studio in Southeast Asia.
Since 2014, I have relocated as needed, to work with early adopters to begin studio indoor cycling culture in countries & cities where it did not previously exist
60% of the first group of instructors I trained in 2014, went onto invest into or co-found their own boutique fitness studios in multiple modalities.
I believe mentorship in its truest sense, is wanting your students to one day be better than you & pass along what they’ve learned to the next generation.
In Berlin in 2017, I was at dinner with 4 Europe-based boutique cycling studio owners & asked if they would ever be interested in attending a purposefully-small, boutique-focused event with relevant speakers and topics, connecting authentically and learning with their colleagues. It was a resounding yes and in May 2018, we had our first Boutique Fitness Talks event.
In early 2020, I started to think of how else I could serve instructors with solid continuing education outside of only indoor cycling. I connected with my co-founder, Ashley FitzSimmons-Olsen, M.S., CCC-SLP & we created PEP For FitPros which provides solutions for all-format group fitness instructors and personal trainers seeking to make income now and later over a long career. We seek to preserve, enhance and protect (PEP) instructors’ voices as better, more commanding performers and as professional voice users.
Should you want to jump on a call to discuss anything I’ve mentioned, let's do it!
Find a time here.
I can’t wait to meet you.
"Every time I hop on the bike with Noël, I know I'm in for a ride that challenges me physically, encourages me mentally and makes my day."
-Dustin