A tool from a persona-building exercise for instructors

Wednesday June 19, 2024

“What is next for founders in our space?" was the common-thread of the many meetings & catch-ups from my time last week in Singapore with co-founders of multiple- format-type studios across 5 countries.

And with this in mind, I have begun to plan the next Boutique Fitness Talks event for us to come together and brainstorm, celebrate, problem-solve & connect with each other IRL next year. We will be leaning-into 4 potential answers to this question as our Talks pillars & I look forward to sharing more with you in time!

I'm in my last few days in Mumbai with this extraordinary management team & team of new cycling instructors as the studio prepares to launch a new product vertical to their existing formats & brand identity. 

Today when sharing a persona exercise with the trainees, I asked them to list 10 adjectives to describe who they are or who they aspire to be when teaching an indoor cycling class. 

As well, I asked them to write down 5 things which they are not; (eg entitled, thinking they're better than another coach on the team, etc) as I firmly believe it is as important to note down who/what you are not as it is to note down who you are.

I offer you this tool to give to your team or to localize for your own efforts as a manager or owner.

I'd love to hear what you uncover!

Have a great rest of your week!

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